We worked with Bluehill, a Boston-based fragrance company, looking to find its niche in the competitive world of perfume. We focused on Bluehill’s distinctive edge – its small batch varieties made with natural ingredients – to create a brand in line with its process & philosophy. Using cool colors, and hand-drawn illustrations we created a look that resonates with potential customers. Next we created labels for each fragrance bottle and an ecommerce website to market and sell online.